Managing another victory at Nationals
Matt Garrett: for the Lorian
The team of junior Taylor Brooks and seniors Cruz Fedler, Trent Hanselman and Kate Moriarty won the Sport Marketing Association’s academic case study national championship for the fifth consecutive year on Friday, Nov. 3.
The SMA social media sites will say four only because that reflects how many years The Aspire Group has been the title sponsor — Loras also won the year before they joined. A second team of seniors Aaron Broege, Jay Campbell, Kyle Morawski, Zach Roberts and Brian Wulf also represented Loras in the finals, which included both Loras teams and Loras’ rival, Temple University. While there was not a second place award, it is safe to say both Loras teams were in the top-three.
This year’s case was entitled “Driving Repeat Attendees for Collegiate Men’s Basketball.” Students were charged with creating a comprehensive marketing strategy to increase repeat attendees at the University of Massachusetts. Students were given the case on Tuesday afternoon and had to submit their PowerPoint on Wednesday afternoon. First rounds of presentations were Thursday morning with the finals happening this morning.
Other teams in the field included Elon University, Endicott College, Indiana State University, Kutztown University, Stephen F. Austin State University, Temple University, the University of Massachusetts, the University of Oregon and York College. Massachusetts, Temple and Oregon all have strong national reputations in sport management.
Besides being Loras’ fifth consecutive SMA title, it is their sixth championship this decade with the organization. They now have won 11 championships this decade when counting all of their tournaments. No other sport management program in the nation is close.
Six seniors represent the sports management program at Loras, three of whom were rewarded by winning their first championship. The program also appreciates the support from alumni.
Additionally, the program would like to say thank-you to the following:
- Thank-you to the students who sacrificed their time and energy and put themselves on the line knowing full well the pressures associated with multiple consecutive championships.
- Obviously, a big thank you to Anne.
- Thank-you to Bill Hitchcock and Jim Naprstek who took time out of their schedules to attend and offer strong constructive criticism when the students did a practice presentation on the Fenway Classic earlier this month.
- Thank you to Justin Heinzen, who let two of his players (Brooks and Moriarty) miss a few days of practice to attend – that is why D3 is so special.
- Thank-you to Chris Budsiz, Jim Collins, Mike Doyle and all others who support the program through securing and administering the funds for student scholarships. These opportunities to offset the costs of the event was a huge relief to the students.
- And, of course, a thank-you to those donors of the funds. The program would even write hand-written notes to them to show our appreciation. Thanks for all the support – hope no one was forgotten.