In today’s modern age of Instagram, Snapchat and the like, it is hard to imagine what it would have been like the first time an everyday photographer was able to see their photograph instantly…well, almost instantly.
It was 68 years ago today, April 21, 1948, that the instant camera, the Polaroid Land Camera Model 95, went on sale to the general public at the Jordan Marsh department store in downtown Boston. The Land Camera, named after inventor Edwin Land, was a huge jump forward for photography. Unlike any camera before it, the Polaroid introduced a process that rapidly developed the user’s photo at home almost instantly after snapping the shot. The instant camera was an instant success. The sticker price for a Polaroid camera in 1948 was $89.75. Adjusting for inflation, to get your hands on a Polaroid camera would set you back over $900 in 2016.
The Polaroid camera paved the way for a current age of photography. Ultimately, the modern digital camera that the Polaroid ushered in would eclipse the Polaroid and other manual camera like it.
In other news, her majesty Queen Elizabeth II is turning a milestone 90 years old, and his majesty Tony Romo, king of football, is turning 31. A very happy birthday to them both.