It’s finally happening. The day the whole world has been hoping and praying for has finally arrived: McDonald’s all-day breakfast. Finally, I can get my Egg McMuffin fix at any time of the day. And don’t even get me started on the hash browns.
Future generations will have no idea the peril we used to have to go through in order to have breakfast at McDonald’s. I have countless memories of my family racing to McDonald’s before 10:30 a.m. or the traumatizing experience of stepping through the doorway as soon as they are turning the menu to the boring old lunch and dinner menu.
We all know that breakfast is the most important meal of the day and let’s be real, McDonald’s is king in that area. Other fast food chains have jumped on the morning bandwagon, including Taco Bell and Subway. Before McDonald’s came to their senses, other restaurants were merely facing the flawless McDonald’s breakfast during a certain window. Now what? How will McDonald’s all-day breakfast affect the other fast food chains?
Here’s my only worry: this new all-day breakfast will consist of a smaller breakfast menu. Wait, what are they going to get rid of? Don’t touch the McMuffins or the Cinnamelts. Heaven forbid they leave out the fluffy pancakes or the egg and sausage burritos. But come on, the hash browns are totally safe.
No matter what the new menu looks like, all-day breakfast is going to attract attention. Even if it is just to evaluate the new menu, the fast food chain will experience an upsurge in its sales. They saw a money-making opportunity and they jumped on it.
Is McDonald’s essentially taking over the world with its breakfast genius? Yes. I am okay with this? Absolutely.